Guide.
Problem Statement
Guide needs to create a user experience that establishes routines, helping users manage their accounting and business efficiently through research-based advice.
My Role
As a UX/UI designer, I led user research, ideation, and design, collaborating with the product owner to create efficient mobile friendly solutions based on market needs.
Team
I collaborated with a developer, a product owner to create quick prototypes for testing different concepts.
Tools & Practices
I used Figma/Adobe XD for design, Jira for Agile project management, along with conducting global user interviews with potential customers.
Research
Methods
At Speedledger, we aimed to identify potential markets among early-stage entrepreneurs, utilizing our own frameworks to deeply understand user needs and craft compelling experiences, with interviews and user personas being particularly valuable in our process.
Design &
Development
At Speedledger, we rapidly developed prototypes to test with users and gather feedback, allowing us to evaluate multiple features and concepts in a short time to refine our offerings effectively.
Problem Areas and Design Solutions
Problem One
Lack of guidance on how to advance your business
Problem Two
Customers frequently forget to update their receipts and documents.
Problem Three
Entrepreneurs lose motivation due to the absence of progress tracking systems.
A Chatbot
Guide is a chatbot-based self-guided system with tailored routes for entrepreneurs, offering timely notifications and tracking their progress. It provides exceptional user orientation by initiating conversations and guiding users through their entrepreneurial journey.
Document Management
By systematically collecting information from the user and using a custom algorithm, the application predicts the entrepreneur's progress, visually displaying it and suggesting business improvements. The dashboard also stores all necessary documents, regularly updating them with relevant government organizations.